Film posters today can be viewed two ways:

On the one hand, they provide a unique space for creative expression, where designers can utilise all of their knowledge and professional experience in photography, illustration and typography to meet high aesthetic criteria, create a recognizable visual identity, and bring the film closer to its potential audience.

On the other hand, as today’s visual communication strategists extensively use different forms of online promotion and social media, and while everyone has access to online platforms presenting official trailers, the film poster has become just one of the elements of the overall visual communication and creative strategy of film presentation.

The specificity and range of the European film is exemplified in the diverse artistic and creative solutions for these posters. The selection of posters for this exhibition was not made on the criteria of choosing the best European film, nor even by the criteria of the excellence of the poster. Instead of focusing on the concept of competitiveness and qualitive comparison, this exhibition offers an opportunity to view different approaches to the creation of the film poster. The exhibition shows the creative versatility and artistic dedication to the design of the film poster, exemplary film photography, masterful use of illustration and the professional art of incorporating typography into the overall composition of the poster.

All of the films whose posters you have the opportunity to see at this exhibition were financed from the European Union programme Creative Europe, within the MEDIA sub-programme. The sub-programme financially supports European film and audiovisual industries in the development, distribution and promotion of their work. It helps to launch projects with a European dimension and nurtures new technologies. The MEDIA sub-programme enables European films and audiovisual works that include feature films, television dramas, documentaries and new media to find markets beyond national and European borders, also funding training and film development schemes.

Bosnia and Herzegovina has been participating in the Creative Europe programme from 2013 and, to date, 98 projects have received funding within the MEDIA sub-programme in the total amount of EUR 1,720,000. Development of nine documentary and feature film projects has been supported, as well as the distribution of over 60 films. Sarajevo Film Festival and its industry programme CineLink have been the recipients of this grant for five years in a row.

Desk Creative Europe Bosnia and Herzegovina was formed in 2015 in order to promote the Creative Europe programme to Bosnia and Herzegovina’s cultural and audio-visual sector, to provide assistance and consultations during the application process, and to connect organizations with partners from abroad